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“I really appreciate the service Copywriter Collective has to offer. Sandra is professional, competent, fresh and friendly and the copywriting is excellent. Working with you made the projects appear very easy even when in fact they are rather complex.”
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What is copywriting?
Copywriting is the craft of using words to persuade, inspire, or inform. At its core, it’s about creating written content — whether an ad, website, brochure, or email — that captures attention and encourages the reader to take action. Great copywriting doesn’t just describe a product or service; it shapes how people perceive a brand and influences their decisions.
What is a copywriter?
A copywriter is a professional writer who specialises in creating persuasive and engaging content for businesses. They translate ideas, strategies, and messages into language that resonates with specific audiences — balancing creativity with commercial purpose.
What does a copywriter do?
Copywriters wear many hats. They:
Craft headlines, taglines, and campaign concepts
Write website content, emails, social posts, and ads
Refine brand voice and tone for consistency
Turn complex information into clear, accessible messaging
Help businesses connect with their audience in a meaningful way
In short, a copywriter makes words work harder — so brands can communicate more effectively and achieve their goals.
What is freelance copywriting?
Freelance copywriting is when a writer offers their services independently, rather than working full-time for a single company or agency. Freelancers often collaborate with a variety of clients across industries, bringing flexibility, fresh perspective, and specialist skills to each project. For businesses, hiring a freelance copywriter means gaining access to expert talent exactly when it’s needed — without the overhead of a permanent hire.
How much can you earn as a freelance copywriter?
Earnings vary depending on experience, niche, and client base. Entry-level freelancers may start modestly, while established copywriters with proven expertise can command premium rates. In general, freelance copywriting can provide a solid income, ranging from part-time side work to six-figure annual earnings for top professionals. What matters most is skill, positioning, and the ability to deliver real value to clients.
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